We've been a force of nature since 1978

High performance hair care powered by plants. Cutting-edge style at every turn. Crafted with care for you and the planet.

“Aveda was born cruelty-free, and all of its formulations will be 100% vegan by removing all beeswax, honey and beeswax-derived ingredients from its products.”

Aveda is a cruelty-free brand. Aveda do not test on animals and never ask others to do so on their behalf. Aveda products are “people-tested”

Aveda is a cruelty-free brand. Aveda do not test on animals and never ask others to do so on their behalf. Aveda products are “people-tested”

Aveda's Proudest Achievements:

• In 1989, Aveda were the first company to sign the Ceres Principles for corporate responsibility, which call for the safeguarding of the Earth and "its inhabitants."
• While Aveda products are not yet certified Vegetarian or Vegan, the overwhelming majority of the products contain no animal-derived ingredients. A very small number of products may include ingredients such as beeswax or honey
• Aveda’s Blaine, Minnesota manufacturing plant is certified as a wildlife habitat by the National Wildlife Federation.
• Aveda work with Audubon Minnesota to enhance the nesting habitat on the grounds of their Blaine, Minnesota headquarters. This has included the construction of a chimney swift house, a purple martin house, wood duck nesting boxes, and bluebird houses.
• Aveda have supported Audubon's Upper Mississippi River Initiative through the Aveda Earth Month program since 2007, directly funding water quality work that helps protect and enhance river habitat for birds and other wildlife.
• Aveda help raise awareness about the importance of pollinator conservation by sponsoring the Aveda Butterfly Garden at the Minnesota Zoo; a zoo renowned for its conservation efforts. By funding free entry into this exhibit, Aveda is helping to educate children on the importance of protecting butterflies and other pollinators.
• Since 2010, Aveda have collected used cell phones from their US employees to donate to the Recycle for Rainforest Project sponsored by the Minnesota Zoo. Currently, funds from this program support the conservation efforts of the Goualougo Triangle Ape Project (GTAP) in the Republic of Congo (West Africa).
• Aveda have supported animal relief during natural disasters, donating to the Animal Humane Society in the wake of Hurricane Katrina and to the National Wildlife Federation after the Gulf Oil Disaster.
• Over the past decade, the Aveda network has raised over $8 million for grassroots organizations that help protect endangered plants and their environs, including the animals therein.
• Aveda support the Endangered Species Act and, in 2006, they sent more than 500,000 signatures from their network and guests to the United Nations and the White House to support it.
• Aveda practice bee friendly gardening at their headquarters in Blaine MN and provide a honey bee haven with access to pesticide-free food, shelter and water.
• The handcrafted Nepal lokta bark paper for the Aveda Christmas and year-round gifting boxes are Certified Wildlife Friendly® by the Wildlife Friendly Enterprise Network. Their commitment to purchasing this paper helps to protect 34,000 acres of forest, maintaining critical wildlife corridors for 21 endangered species, including the grey wolf, snow leopard and wild yak.