Aveda sees beauty as a craft, not as a product result. Aveda beauty professionals are unique in the industry for their pursuit of a higher art: helping make their clients not only look beautiful but feel beautiful. This selfless quest to bring out the beauty in their clients through genuine care differs from beauty industry norms.

Sally Adams and Aveda are about caring for our guests needs whilst caring for the world in which we live. We believe in the harmonization of beauty and nature. We only use naturally derived and organic products. Aveda products are 95% naturally derived - some of the product range even more so. The Aveda Full Spectrum colour system is 97% naturally derived for permanent colour and 99% for semi-permanent. The colour system produces fantastic results and not only is it much kinder to your hair it is much kinder to the environment too.

Aveda believes that authentic beauty is one that works in harmony with the greater web of life. It does not qualify as beauty if it hurts any of the diverse life forms that the best beauty artist of all, Nature, created.